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HyperGrow

Advanced marketing automation platform with AI-powered campaign optimization, analytics dashboards, and conversion tracking.

Next.js 15React 18TypeScripttRPCPrismaPostgreSQLClaude AITwilio

🚀 Project Overview

HyperGrow is a sophisticated, enterprise-grade sales automation platform that leverages artificial intelligence to streamline lead generation, qualification, and conversion processes. Built with modern web technologies, the platform combines powerful AI capabilities with robust communication tools to create a comprehensive sales ecosystem.

Technical Specifications

  • Stack: Next.js 15, React 18, TypeScript
  • Backend: tRPC, Prisma, PostgreSQL
  • AI: Anthropic Claude, OpenAI GPT
  • Scale: Enterprise sales automation

Core Features

  • • AI-powered lead generation & qualification
  • • VoIP calling with Twilio integration
  • • Automated email campaigns
  • • Real-time communication tracking

🔧 Type-Safe API Architecture

tRPC Integration

  • • End-to-end type safety
  • • Automatic API client generation
  • • Real-time subscriptions
  • • Request deduplication
  • • Built-in validation

Database Layer

  • • Prisma ORM with migrations
  • • PostgreSQL on Supabase
  • • Connection pooling
  • • JSON field optimization
  • • Comprehensive indexing

Security Layer

  • • Row-level security (RLS)
  • • JWT authentication
  • • API rate limiting
  • • Input validation (Zod)
  • • CORS protection

End-to-End Type Safety with tRPC

Built a completely type-safe API layer using tRPC with automatic client generation, ensuring zero runtime API errors and exceptional developer experience.

// Type-safe API procedures with comprehensive validation
const protectedProcedure = publicProcedure.use(async ({ ctx, next }) => {
  if (!ctx.session?.user) {
    throw new TRPCError({ code: 'UNAUTHORIZED' });
  }
  return next({ ctx: { ...ctx, user: ctx.session.user } });
});

// Comprehensive lead management with Zod validation
export const leadRouter = createTRPCRouter({
  getAll: protectedProcedure
    .input(z.object({
      organizationId: z.string(),
      status: z.enum(['new', 'contacted', 'interested', 'converted']).optional(),
      limit: z.number().min(1).max(100).default(50),
      cursor: z.string().optional(),
    }))
    .query(async ({ input, ctx }) => {
      const { organizationId, status, limit, cursor } = input;
      
      return await ctx.prisma.lead.findMany({
        where: {
          organizationId,
          ...(status && { status }),
          ...(cursor && { id: { gt: cursor } }),
        },
        take: limit + 1,
        orderBy: { createdAt: 'desc' },
        include: {
          communications: {
            orderBy: { createdAt: 'desc' },
            take: 5,
          },
        },
      });
    }),

  create: protectedProcedure
    .input(z.object({
      organizationId: z.string(),
      firstName: z.string().min(1),
      lastName: z.string().min(1),
      email: z.string().email(),
      phone: z.string().optional(),
      website: z.string().url().optional(),
      companyName: z.string().optional(),
    }))
    .mutation(async ({ input, ctx }) => {
      // AI enrichment and lead creation logic
      const enrichedData = await enrichLeadWithAI(input);
      
      return await ctx.prisma.lead.create({
        data: {
          ...input,
          ...enrichedData,
          status: 'new',
          createdBy: ctx.user.id,
        },
      });
    }),
});

// Automatic client-side type generation
const trpc = createTRPCNext<AppRouter>({
  config({ ctx }) {
    return {
      transformer: superjson,
      links: [
        httpBatchLink({
          url: '/api/trpc',
          headers() {
            return {
              authorization: `Bearer ${getAuthToken()}`,
            };
          },
        }),
      ],
    };
  },
});

// Type-safe client usage
const { data: leads, isLoading } = trpc.lead.getAll.useQuery({
  organizationId: user.organizationId,
  status: 'new',
  limit: 25,
});

🤖 AI-Powered Business Intelligence

Intelligent Lead Scoring & Personalization Engine

// AI-powered business analysis and lead enrichment
interface InsightResult {
  businessInsights: string[];
  painPoints: string[];
  opportunities: string[];
  suggestedApproach: string;
  emailSuggestions: {
    subject: string;
    content: string;
    variables: string[];
  };
  leadScore: number; // 0-100 confidence score
}

async function analyzeWebsite(
  data: ScrapedData, 
  businessName: string,
  templateContext?: TemplateContext
): Promise<InsightResult> {
  const prompt = `
Analyze this business website data and provide comprehensive insights:

Company: ${businessName}
Website Content: ${data.content}
Technologies: ${data.technologies?.join(', ')}
Social Presence: ${data.socialLinks?.length || 0} platforms

Provide detailed analysis in the following format:
1. Business Insights (3-5 key observations)
2. Pain Points (potential challenges they face)
3. Opportunities (ways we can help)
4. Suggested Approach (personalized outreach strategy)
5. Email Suggestions (subject + content template)
6. Lead Score (0-100 based on fit and opportunity)

Focus on actionable insights for sales outreach.
`;

  const response = await anthropic.messages.create({
    model: 'claude-3-5-sonnet-20241022',
    max_tokens: 2000,
    messages: [{ role: 'user', content: prompt }]
  });

  return parseAIResponse(response.content[0].text);
}

// Advanced web scraping with Puppeteer
async function scrapeBusinessData(website: string): Promise<ScrapedData> {
  const browser = await puppeteer.launch({
    headless: true,
    args: ['--no-sandbox', '--disable-setuid-sandbox']
  });
  
  try {
    const page = await browser.newPage();
    await page.setUserAgent('Mozilla/5.0 (compatible; HyperGrow Bot)');
    
    await page.goto(website, { 
      waitUntil: 'networkidle2', 
      timeout: 30000 
    });
    
    // Extract comprehensive business data
    const scrapedData = await page.evaluate(() => {
      // Technology detection
      const technologies = Array.from(document.querySelectorAll('script[src]'))
        .map(script => script.getAttribute('src'))
        .filter(src => src?.includes('analytics') || src?.includes('tracking'))
        .map(src => identifyTechnology(src));
        
      // Content analysis
      const content = {
        title: document.title,
        description: document.querySelector('meta[name="description"]')?.getAttribute('content'),
        headings: Array.from(document.querySelectorAll('h1, h2, h3')).map(h => h.textContent),
        services: extractServices(document.body.textContent),
        contactInfo: extractContactInfo(document.body.textContent)
      };
      
      // Social media presence
      const socialLinks = Array.from(document.querySelectorAll('a[href*="facebook"], a[href*="twitter"], a[href*="linkedin"]'))
        .map(link => ({ platform: identifyPlatform(link.href), url: link.href }));
        
      return { technologies, content, socialLinks };
    });
    
    return scrapedData;
  } finally {
    await browser.close();
  }
}

// Automated email personalization
async function generatePersonalizedEmail(
  lead: Lead, 
  insights: InsightResult,
  template: EmailTemplate
): Promise<PersonalizedEmail> {
  const variables = {
    firstName: lead.firstName,
    companyName: lead.companyName,
    businessInsights: insights.businessInsights[0],
    suggestedValue: insights.opportunities[0],
    callToAction: insights.suggestedApproach
  };
  
  const personalizedContent = await replaceTemplateVariables(
    template.content, 
    variables
  );
  
  return {
    subject: `${insights.emailSuggestions.subject} - ${lead.companyName}`,
    content: personalizedContent,
    variables,
    leadScore: insights.leadScore
  };
}

Lead Scoring

AI-powered qualification algorithms

Web Scraping

Automated business intelligence

Personalization

Dynamic content generation

Campaign Tracking

Performance analytics

📞 Advanced Communication Systems

VoIP Integration (Twilio)

  • WebRTC Calling: Browser-based VoIP with international support
  • Call Quality Monitoring: Real-time audio quality tracking
  • Auto Call Logging: Automatic CRM integration
  • Device Management: Microphone and speaker controls

Email Automation Engine

// Real-time call state management
const [callStatus, setCallStatus] = useState<CallStatus>('idle');
const [isMicReady, setIsMicReady] = useState(false);
const [activeDevice, setActiveDevice] = useState<MediaDeviceInfo | null>(null);

// Microphone initialization with device detection
useEffect(() => {
  const initializeAudio = async () => {
    try {
      const devices = await navigator.mediaDevices.enumerateDevices();
      const audioInputs = devices.filter(device => device.kind === 'audioinput');
      
      if (audioInputs.length > 0) {
        setActiveDevice(audioInputs[0]);
      }
      
      const stream = await navigator.mediaDevices.getUserMedia({ 
        audio: {
          deviceId: audioInputs[0]?.deviceId,
          echoCancellation: true,
          noiseSuppression: true,
          autoGainControl: true
        }
      });
      
      setIsMicReady(true);
      
      // Initialize Twilio Device
      const device = new Device(twilioToken, {
        logLevel: 1,
        codecPreferences: ['opus', 'pcmu'],
      });
      
      device.on('ready', () => {
        setCallStatus('ready');
      });
      
      device.on('error', (error) => {
        console.error('Twilio Device Error:', error);
        setCallStatus('error');
      });
      
    } catch (error) {
      console.error('Microphone access denied:', error);
      setIsMicReady(false);
    }
  };
  
  initializeAudio();
}, []);

// Socket.io real-time updates
useEffect(() => {
  const socket = io('/api/socket');
  
  socket.on('leadUpdate', (updatedLead) => {
    setLeads(prev => prev.map(lead => 
      lead.id === updatedLead.id ? updatedLead : lead
    ));
  });
  
  socket.on('callStatusUpdate', ({ leadId, status, duration }) => {
    // Update call status in real-time across all connected clients
    updateCallStatus(leadId, status, duration);
  });
  
  return () => socket.disconnect();
}, []);

🚀 Technical Innovation & Business Impact

Architecture Innovations

Type-Safe Full Stack

End-to-end type safety with tRPC eliminating runtime API errors and improving developer velocity

AI-Powered Lead Intelligence

Sophisticated web scraping and AI analysis for automated business intelligence gathering

Real-time Communication

WebRTC-based VoIP calling with advanced device management and call quality monitoring

Multi-tenant Architecture

Scalable SaaS design with row-level security and organization-based data isolation

Business Impact Metrics

300+
Qualified Leads/Month
70%
Time Reduction
5x
Response Rate

Portfolio Value Proposition

HyperGrow demonstrates sophisticated sales automation development combining AI-powered lead intelligence, real-time communication systems, and type-safe architecture. This project showcases advanced concepts in multi-tenant SaaS design, WebRTC integration, and intelligent business process automation.